Before or after you upload the image to WordPress, you can change the filename to something descriptive. For example, if you’ve uploaded an image of a Norwegian Forest kitten, that’s currently named kitten.jpg, you could change that to norwegian-forest-kitten.jpg. Along with your title, your description is a good opportunity for attracting clicks. Your title is an opportunity to attract clicks in search results.

By placing it in the URL, Google will understand the context of your page better. If Google saw your title said “How to Change a Tire” but your page just listed different types of tires, they wouldn’t rank your page for that keyword. It wouldn’t be relevant to the user’s query because it doesn’t focus on changing tires.

Focus on Topical Relevance

This is when you excessively repeat keywords or key phrases in your content with the intention of manipulating search SEO Anomaly engine rankings. Add your target keyword to your URL so users and search engines know what kind of content they will find on the page. Most likely because it contains the information they’re looking for. Therefore it’s essential to write excellent content that corresponds with their needs.

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Simple actions like adding schema markup can help search engines understand your page better. That can lead to higher rankings for relevant keywords as well. Search engine bots also crawl alt text to better understand your images, which gives you the added benefit of providing better image context to search engines. Just ensure that your alt descriptions reads naturally for people, and avoid stuffing keywords for search engines. The anchor text sends signals to search engines regarding the content of the destination page.

A responsive design will help you make your site mobile-friendly. Responsive design ensures that your website adapts to whatever device your audience is using. Whether it’s a mobile phone, tablet, or computer, your audience will get the best experience for their device. Once you integrate images on to your site, you need to optimize them. Image optimization is important in helping your page rank better for SEO.

• They also monitor performance and rankings over time, making suggestions as ranking factors change.
• Once you entice people to click on your page via your newly optimized title and meta tags, you’ve got to keep them there with quality user-focused content.
• As it helps Google (and users) understand what our content is about.
• Today people access the Internet via tablet, mobile device, smartphone, and more!
• As with on-page SEO, I will talk about factors that are known to impact rankings directly and factors that don’t but otherwise can get you more visibility and organic clicks.
• The biggest way to gain a competitive edge in the SEO world is knowing how to make search engines completely understand your content.

Internal links are links from one page on your site (page A), to another relevant page on your site (page B). Internal link building is one of the most under utilised strategies in SEO, but it’s something you should pay attention to. Test your video schema implementation using Google’s Rich Result Testing tool to ensure that everything is working as it should be. For longer videos, use clip schema to highlight specific sections in your video that can rank independently in the SERPs. Video structured data tells Google what your videos are about, giving them a better chance of appearing as featured snippets or in the video section of the SERPs. If you’ve already uploaded your video to YouTube, you can have YouTube create the transcript by adding closed captions to your videos.

This aspect of SEO focuses on building the site’s reputation and authority, which heavily influences how search engines view your site. Ranking higher in search results can seem impossible for small businesses. However, search engine optimization (SEO) techniques and best practices do more than increase your visibility on search engine result pages (SERPs).